Job Description

About ICON Concerts

ICON Concerts is a boutique promoter specializing in live comedy tours. We prioritize putting the artist first and ensuring transparency for consumers. Our team promotes and produces full tours and one-off dates, offering a 360-degree tour experience with zero egos. Our specialty is building, developing, and branding artists through white-label touring while working behind the scenes to let the artist shine.

Role Overview

The Comedy Tour Marketing Manager is a mid-level, hands-on position focused on the day-to-day execution and management of marketing campaigns for nationally booked comedy tours, with a particular emphasis on theatre shows. This position works closely with artist management, booking, the internal marketing team, ticketing, and venue marketers, bridging both strategic planning and hands-on execution. The ideal candidate is proactive, detail-oriented, and passionate about live comedy and entertainment marketing.

Key Responsibilities

• Develop, implement, and manage multi-channel marketing plans for comedy tours, collaborating with artist teams, promoters, ticketing, and venue marketers.
• Serve as the primary point of contact for artist management, agencies, and venue partners, ensuring seamless communication and campaign execution.
• Oversee the creation and distribution of tour marketing assets (artwork, video, e-blasts, social content), ensuring brand consistency and alignment with the artist's vision.
• Collaborate with the Digital Specialist on campaign performance, reporting, and optimization to maximize ticket sales, leveraging data-driven insights and analytics.
• Manage and track advertising budgets across digital, radio, print, outdoor, and grassroots channels, ensuring cost-effective spend and ROI.
• Build and maintain marketing timelines to ensure all campaign deliverables are executed on schedule.
• Monitor ticket sales and implement strategies to drive performance, including last-minute promotions.
• Collaborate with publicists and media partners on tour press, earned media, and promotional opportunities.
• Cultivate relationships with promotional partners, sponsors, and media outlets to fulfill trade and promotional deliverables.
• Contribute to market research, audience development, and ticketing strategy conversations.
• Mentor junior team members and contribute to a collaborative, inclusive team environment.

Qualifications

• 4–6 years of experience in live entertainment, concert, or tour marketing.
• Photoshop experience preferred, but not required.
• Demonstrated success managing multi-channel marketing campaigns and working with artists, agents, and venues.
• Strong understanding of digital advertising, media buying, and marketing analytics.
• Excellent written and verbal communication skills with strong attention to detail.
• Comfortable working in a fast-paced, deadline-driven environment.
• Proficient in Microsoft Office, Google Suite, and project management tools.
• Experience with Salesforce Marketing Cloud or similar CRM/marketing platforms is a plus.
• Highly organized with strong project management skills.
• Passion for live comedy, touring, and fan engagement.

Benefits & Perks

• Competitive salary with growth potential.
• Medical, dental, and vision insurance.
• 401(k) program with company match.
• Generous paid time off, including holidays and sick time.

Hiring Practices

• This job description outlines general responsibilities but is not exhaustive. ICON Concerts is committed to creating a diverse, inclusive, and ego-free work environment.

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