Job Description

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

The Sales Coordinator supports the sales team in achieving revenue targets and expanding market share within the fast-moving consumer packaged goods industry. This role involves coordinating sales activities, managing customer accounts, preparing reports, and liaising with internal departments to ensure the smooth execution of sales initiatives. The ideal candidate is detail-oriented, highly organized, and has experience in a fast-paced CPG environment.

Key Responsibilities

• Act as the point of contact between the sales team, clients, and internal departments (marketing, logistics, finance, etc.).
• Prepare and maintain sales reports, forecasts, and presentations using tools like Excel, PowerPoint, and CRM software.
• Track sales performance metrics (e.g., revenue, volume, distribution gains) and flag any issues or opportunities.
• Assist in preparing planograms, pricing sheets, product samples, and marketing materials for customer meetings.
• Maintain accurate customer records and update CRM systems.
• Help with organizing trade shows, product demos, and other promotional events.
• Collaborate with demand planning and supply chain teams to support sales forecasting and order fulfillment.
• Provide administrative support to the sales team including scheduling meetings, creating agendas, and managing follow-ups.

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or a related field required.
• 2+ years of experience in a sales support or coordination role, preferably within the CPG industry.
• Proficiency with Microsoft Office (Excel, Word, PowerPoint) and CRM systems (e.g., Salesforce).
• Strong communication and interpersonal skills.
• Excellent organizational and time-management abilities.
• Ability to analyze data and generate actionable insights.

Preferred Qualifications:

• Knowledge of retail channels, distributor networks, and CPG market trends is a plus.
• Experience working with major retailers (e.g., Walmart, Target, Kroger, etc.).
• Familiarity with syndicated data (e.g., Nielsen, IRI).
• Bilingual proficiency is a plus.

Compensation: $60K to $75K base salary plus performance-based bonus

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