Job Description

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

The Brand Manager will play a critical role in driving revenue for Skybound Editorial (including comics, graphic novels, books, and related products) across all channels, with a focus on Direct Market, Book Market, and Kickstarter initiatives.

This role will oversee key marketing and sales strategies, ensure seamless execution of marketing materials and campaigns, and provide project management oversight to ensure that Skybound’s growing slate of titles meets its sales potential. The Brand Manager will work closely with internal teams and external partners to develop best-in-class marketing plans, manage schedules, and drive cross-functional execution of initiatives.

The Brand Manager will provide strategic guidance and ensure that the team meets deadlines, maintains quality, and adapts to shifting priorities.

Reports: This position will report to the Director of Brand, Editorial.

Responsibilities: Responsibilities include, but are not limited to:

• Develop and execute day-to-day marketing and sales strategies to drive revenue across the Direct Market, Book Market, and Kickstarter.
• Project manage the creation of marketing materials (including trailers, sell sheets, advertising, and promotional items), ensuring timely delivery and high-quality execution.
• Supervise the marketing activation schedule, ensuring alignment across internal teams, creative partners, and external vendors.
• Manage the Direct Market solicits process, including copywriting, scheduling, operations, and ensuring alignment with overall sales goals.
• Track, analyze, and report on weekly sales and inventory trends to inform marketing and sales decisions.
• Lead the development and execution of B2B and trade marketing plans, including sales presentations, webinars, and retailer engagement programs.
• Develop and implement variant cover and packaging strategies in partnership with internal stakeholders.
• Work closely with licensors and key partners (such as Hasbro, Universal, and potential new licensees) to ensure alignment on marketing efforts and goals.
• Identify opportunities for increased community engagement, including outreach to fanbases and expansion into underserved retailer channels.
• Guide and support the team in executing marketing campaigns, tracking project deliverables, and optimizing workflows.

Requirements

• Minimum 5 years of related experience in marketing or sales, preferably within the comics or publishing industries.
• Strong project management skills, with experience overseeing marketing schedules, deliverables, and cross-functional execution.
• Knowledge of Direct Market, Book Market, and crowdfunding strategies, with an understanding of retailer needs and sales cycles.
• Demonstrated experience developing and executing B2B marketing strategies for retailers, librarians, booksellers, and distributors.
• Exceptional communication and presentation skills, with the ability to effectively collaborate with internal teams, licensors, and external partners.
• A self-starter who can manage multiple projects, oversee direct reports, and drive initiatives to completion.
• Passion for comics, with a strong knowledge of comics history, key franchises, and industry trends.
• Experience with licensor collaboration and brand marketing for licensed properties preferred.
• Proficiency with Microsoft 365/Office Suite required; experience with Airtable or similar project management tools a plus.
• Some travel required (10-15%).

Job Type: Regular, Full-Time

Salary Range: $80,000 - $90,000

• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
• The salary range listed is just one component of the total compensation package for employees
• Compensation decisions are dependent on circumstances of each role

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.

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